Fan Demographic

Age:	Mean age of 44 years old 50% of College Sports fans are 18-54

Gender:	45% male / 55% female

Income:	Mean Income $42,000

Family:	40% of households are families

Occupation:	Managerial, professional, executive positions

Residence:	Oregon football season ticket holders by market:
	Portland Salem Eugene Medford E. Oregon	30% 7% 46% 3% 3%

	Oregon basketball season ticket holders by market:
	Portland Salem Eugene Medford E. Oregon		6% 2% 83% 2% 1%

Oregon Alumni:	Approximately 68,000 Oregon alumni statewide
	Portland Eugene (Lane County) Washington California Total for NW/California		Approximately 35,000 Approximately 22,500 Approximately 13,500 Approximately 20,500 Approximately 102,000